TikTok…Boom!

What is TikTok?

TikTok is one of the fastest growing social media platforms in the world. The platform allows creative expression – Very creative expression – which is why it appeals to so many creators across the globe. It allows creators to make short videos with music, filters, and some pretty sick special effects. 

Funny, cringey, saddening or surprising, TikTok is definitely addictive. A few hours on the app and you will be hooked. To some of you, TikTok may sound familiar to an app that was once available called musical.ly – and it there is a good reason for that; TikTok is musical.ly rebranded.

 Unbelievable Growth

The growth which TikTok has experienced is unreal. It has quickly become one of the most downloaded apps available, with almost 200 million downloads during the first quarter of 2019, a 70% growth from 2018. TikTok also has amassed over 1billion app installations on the App Store and Google Play worldwide, with 670 million first-time downloads in 2018, making it one of the most downloaded apps of the year, despite being temporarily banned in India.

Is TikTok just for kids?

Though TikTok’s growth has been stellar, many adults may feel out of place on the app. At first glance, it seems to be largely overrun with teens. The Truth is that it IS overflowing with teens. About 50% of the app’s users are between ages 10 and 25. Adults do use the platform successfully, however.

Time Flies When You’re Having Fun

Statistics show that people spend an average of 10% of their day consuming social media. Fans spend about 52 minutes per day on the app, which falls in line with the other big platforms. Facebook users spend 58 minutes a day, Snapchatters 49 minutes and Instagrammers 53 minutes.

What Does the Future Hold?

With Instagram removing likes and YouTube battling with COPPA, TikTok is in a really good space in terms of growth opportunity. Kids love it. Teens love it. The adult user base is increasing. TikTok may be the wave of the future.

Are you a TikTokker? How do you feel it stacks up against other platforms?

Author: Donnell Peavy